Rebrand to craft a modern look and feel
Creating great digital experiences
Hello, I'm a transmedia Identity/UI designer living in Berlin.
Raised in the depths of underground music.
I'm a self-taught transmedia identity designer, raised and trained in the depths of obscure underground music scenes.
Currently developing UX/UI and brand startegy skills, with a focus on the hi-tech and media industries.
Even if I've been a lone wolf until this point, I'm more than keen of working in teams I can grow with and have some damn good time.
As a freelance, I operate under the moniker of Kongregant.
Rebrand to craft a modern look and feel
assessment & Development
After checking his company website, I realized that so much could be improved in terms of brand strategy and aesthetic intelligence in order to reach a whole new army of enthusiasts, being them DIY home-lab researchers or disruptive pharma investors.
The main tasks I've individuated are:
- redefine the aesthetic experience to amplify the chances of appeal, shareability and reach of new DIY biohackers enthusiasts - they are typically highly driven by science, arts, alternative lifestyles and esotherism; forward-thinkers, eager to express themeselves and at the same time break the big-pharma and mainstream science establishment.
- keep a high-level profile in order to stay relevant to venture capitals and investors looking for emerging disruptive startups in the pharma and biotech industry.
B/A Comparison
Wordmark
The wordmark has been totally reinvented to keep it modern and unique and at the same time clear and legible, even in the extremely scaled applications of tiny printed labels and social media avatars. Stands out among the competition without loosing professional profile.
EMBLEM CONCEPT
The Viking symbolism present in the previous logo got ditched in favor of a more unique take compared to other homonymous brands solutions, also in order to appeal to a similarly esotheric but broader forward-thinking psychographics.
Despite this, the meaning has been left intact and condensed into the mark, keeping in mind The ODIN’s mission of making the genetic biohacking knowledge and practices accessible to the most.
Dark cobalt blue and grey shades are the colors that many Norse sources attribute to Odin’s appearance. A pale, highly contrasting green is on the other hand the mesmerizing glow that can be obtained thanks to the Bioluminescent Bacteria Grow Kit.
The combination of such elements creates a contemporary, hi-tech, highly unusual palette that stands out among the common corporate solutions.
BRAND APPLICATIONS
Can you guarantee results?
Want to make sure your design is amazing? I offer a 100% satisfaction guarantee - you'll love the results. My process is tailored to each individual client, making sure that your specific needs are met. And of course, the end result will be optimized for great results. Get in touch today and let's get started on creating something incredible!
What programs do you design in?
If you're looking for top-notch design, you've come to the right place. I design using figma and webflow to create beautiful, engaging designs that are sure to impress. Your satisfaction is my top priority, so I'll make sure the final product is optimized for great results. Let me help you take your project to the next level with my expert design skills.
How many revisions do I get?
You get up to six revisions. We make sure to take care of the little details so you can focus on what's important - your business. We'll work with you until your project is perfect, and we guarantee good results. So go ahead and take the plunge - revisions will always be there to help you out.
How fast will I receive my design?
Imagine having a brand-new website in just two months! Not only will it be designed to perfection, but it will also be optimized for great search engine results. I'll work with you to create beautiful, effective solutions that will get your brand the attention it deserves. So what are you waiting for?
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